Email Deliverability¶

To improve your deliverability, TouchPoint automatically authenticates your email messages with DKIM and SPF. Authentication is a sender identification tool that protects mass email senders and their recipients from spam, forgery, and phishing. Since our authentication is enabled by default, you don’t have to edit any advanced settings like DNS records.

TouchPoint sends email on behalf of the person who composed it. For every recipient, the From address is TouchPoint’s sending address (such as mailer@tpsdb.com), shown with the sender’s name, and the Reply-To address is the sender’s email address (the user’s email address, not necessarily your church’s email). Recipients see the name of the person who sent the email, and when they reply, the reply goes to that person.

When an email bounces with a hard bounce or is marked as Spam by the recipient, SendGrid discontinues sending to that email address until we remove the block as requested by our client. This is the key to preserving our reputation as a mass emailer. The effect of this can be that some recipients may no longer receive emails the church sends them. We can easily remove the block when the client requests. We provide all the reports and tools the church needs to manage this including failed email reports, open tracking and opt-outs.

Updated the description of the From and Reply-To addresses to match how TouchPoint sends email.