Email Footers
=============

In this help article, we make some recommendations about what to include in your
email footers. Incorporate these recommendations into your templates, so that your
users already have them in place when they send out emails.

Include an Unsubscribe Link
---------------------------

When sending emails to a large group of people, it is good practice to provide
recipients with a way to opt out of receiving further emails. In fact, it is
required by FCC regulations. Legal requirements aside, if you fail to offer an
easy way to opt out of your emails, you simply increase the likelihood that your
emails will be marked as spam. When a recipient marks your email as spam, they will
receive no further emails sent from your database in TouchPoint. See the section
on The Spam Report List in the article :doc:`FailedEmails`.

Below we describe three methods to allow recipients to opt out of an email. The
first two methods allow subscribers to unsubscribe for a particular mail list
(which in TouchPoint will equate to a single organization).

Method 1 - Register Link to Manage Subscriptions
    This method depends on the existence of a Manage Subscriptions master registration
    organization set up to allow users to subscribe/unsubscribe to publications (newsletters,
    informational emails, devotionals, etc.) The Register Link actually allows the user
    to do much more than unsubscribe. The same link allows users to manage their other
    subscriptions, including the ability to subscribe to new mail lists.

    To include this in your footer, add descriptive text (e.g., "Please manage your
    subscriptions or unsubscribe from this email newsletter.") and create the special
    link of type Registration to turn part or all the text into a clickable link.

    .. seealso::
        :doc:`../OnlineRegistration/ComposeRegisterLinks`

    .. seealso::
        :doc:`../OnlineRegistration/ManageSubscriptions`

Method 2 - Drop from an Individual Mailing List
    This method provides a link for recipients to remove themselves from a single
    mailing list (in this case, a single TouchPoint organization). To use this link,
    include the following, modifying the organization ID and the link text as appropriate:

    | ``<dropfromorg id="242">``
    |  Click here to be removed from Daily Devotional emails.
    | ``</dropfromorg>``
    |

    In the example above, the Daily Devotional emails are sent each day to all who are
    enrolled in organization 242. When an email recipient clicks on the link, they are
    dropped from that organization and, as a result, will no longer receive the emails
    sent to members of that organization. For additional information about this, see the
    section titled "Involvement in an Organization" in the article :doc:`EmailReplacements`.

Method 3 - Unsubscribe from an Email Address
    This method uses the {unsubscribe} email replacement code. Unlike the first two methods,
    this link does not allow the user to opt out of particular mailing lists (organizations).
    Instead, using this link will block the user from receiving any further emails from the
    email address of the sender. This is the only method available for mass emails that are
    *not* associated with a particular organization (e.g., an all-church email).

    .. seealso::
        :doc:`Unsubscribe`

Include Your Church Name and Physical Mailing Address
-----------------------------------------------------

It is also an FCC regulations for emails that the business (or, in this case, the church)
name and physical mailing address is included in the email. The footer is an excellent place
to include this. Below is an example:

| **You are subscribed to MyChurch News & Updates.**
| **Click here to manage your subscriptions or unsubscribe from this email newsletter.**
| **MyChurch | 500 Main Street | Mytown, TX 75248**
|

The first line explains why the recipients is receiving these emails. If the recipient has
not subscribed, provide the reason you are emailing: For example, "You are receiving this
email because you are a member of ..."

The second line provides the link to unsubscribe. In this example, method 1 is being used.

The final line meets the FCC regulation requiring the inclusion of the church name and physical
address.

|
|

+--------------------+------------------+
| **Latest Update**  | **03/24/2020**   |
+--------------------+------------------+

Added this new article.